Bogner Sport focuses exclusively on skiing in the new season, aspiring to present perfect looks for both the slope and après-ski venues alike. This winter the menswear range benefits from heavy investment into functional features; additionally, the price structure of the entire collection has been revised and now offers a higher share of entry-level items. For the first time B-Athleisure is offered as an autonomous line with the intention being to bridge the gap between sport and fashion. The B-system ‘create your own climate’ still resonates across all color themes.
BOGNER FIRE + ICE
Steve McQueen and motor sports were the designer team’s source of inspiration for this season’s Fire + Ice range. So it comes as no surprise that the motto for the fall/winter 2017/18 collection is ‘Race to the Limit’, reflecting the aspiration to attract top-flight skiers through more technically sophisticated fabrics. Fire + Ice sets clear priorities for the new season, with a strong focus on skiing and Activewear. The collection has been expanded to draw even more attention to the brand’s competence, especially as regards functional skiwear for men, which benefits from heavy investment into technical fabrics and quality finish, but also in the materials used, which are nothing short of a unique kaleidoscope of top-notch innovative fabrics. The womanswear range focuses more on the interaction of function and fashion. Jackets flaunt a new unobtrusive, bronze-colored logo on their sides.
This season Bogner Man draws attention to bold individual pieces, which together create a unique style. Bogner Man is synonymous with ‘Sports Fashion’ - cosmopolitan, sporty and casual, yet always elegantly styled. Cheerful colors, often used as contrast accents, underline the collection’s new sporty orientation. The expansion of its outdoor range not only helps Bogner Man gain more competence in jackets but is also a response to the market’s demand for entry-level price ranges.
This season Bogner Woman draws its inspiration from the ‘Alpine Cowboys’, fuelled by the idea to merge the Bogner heritage of traditional ski and active sports fashion in a relaxed yet fashionable style to create a casual, nonchalant look. A woman who wears Bogner Woman intends to draw the limelight to her unique personality – in a smart and casual manner.
Performance, high fashion and lifestyle – the brands Bogner and Bogner Fire + Ice combine sporting functionality with contemporary design and modern zeitgeist.
It is not without reason that the Munich-based company is considered the "inventor of sports fashion" and, with its luxury fashion and sportswear concept, it remains an international market leader today.